A professional auto technician is an individual business model. You may work for someone else, but you are their business. You represent yourself and built a reputation even if you no longer work there. So how’s your reputation today? How can it help you earn more?
Here’s a great short video that drives home this point. Notice it shows “Old School” is the same as “New School” when it comes to having business presence.
One of the most significant benefits we have to offer our members is beginning to come to fruition. That benefit is your professional member exposure to the public. AutoTechnician.org’s website has been created with search engines in mind – also called SEO, or Search Engine Optimization.
AutoTechnician.org, in less than 3 months, has achieved the top of page #1 placement in Google’s search results for several keyword search term combinations involving the words “auto technicians“. For example, go to Google and search “auto technicians” or “find auto technicians“. As of the time of this post, AutoTechnician.org ranks #2 in the organic search results under the ‘.gov’ website. The search term “auto technician directory” is #1 in Google, Yahoo ad Bing — the top three search engines in the world. We also out-rank ASE and IATN too!
So Why Should You Care?
If you’re wondering why this is so important, just know the website was designed to attract people who are researching auto repair. We live in a world where everyone does their homework online before they buy. We all know that a customer who knows and trusts you is often the best kind of customer. A trusting customer doesn’t normally debate every single detail of your estimate. They are often repeat customers and they will recommend you to others. Your member profile helps them with their research. It’s the single-most important feature of this organization next to qualification standards.
Also remember we’re rebuilding the ‘auto mechanic stigma’. There is a very good reason the search term “auto mechanic” is not optimized for search engines on this website. Our members are professional automotive technicians and that’s how the public will perceive you as well. We’re helping to change that old stigma while offering an alternative, modern method to find talent and trust in our industry.
The next series of posts will be dedicated to enhancing your profile’s search potential. Stay tuned, and best wishes to you all.
AutoTechnician.org’s membership directory was created to do just that – help goods techs find new customers and retain current ones. Not only does this directory benefit good techs, it also benefits the shop they work in and customers looking for them. What shop owner or manager wouldn’t want their top techs to be listed in the directory?
Introducing… the AutoTechnician.org Technician Directory. Finally after months of development, it lives!
The auto technician directory was created with the professional automotive technician in mind. Why? Well… would you want anything less than a professional working on your vehicle?