One of the most significant benefits we have to offer our members is beginning to come to fruition. That benefit is your professional member exposure to the public. AutoTechnician.org’s website has been created with search engines in mind – also called SEO, or Search Engine Optimization.
AutoTechnician.org, in less than 3 months, has achieved the top of page #1 placement in Google’s search results for several keyword search term combinations involving the words “auto technicians“. For example, go to Google and search “auto technicians” or “find auto technicians“. As of the time of this post, AutoTechnician.org ranks #2 in the organic search results under the ‘.gov’ website. The search term “auto technician directory” is #1 in Google, Yahoo ad Bing — the top three search engines in the world. We also out-rank ASE and IATN too!
So Why Should You Care?
If you’re wondering why this is so important, just know the website was designed to attract people who are researching auto repair. We live in a world where everyone does their homework online before they buy. We all know that a customer who knows and trusts you is often the best kind of customer. A trusting customer doesn’t normally debate every single detail of your estimate. They are often repeat customers and they will recommend you to others. Your member profile helps them with their research. It’s the single-most important feature of this organization next to qualification standards.
Also remember we’re rebuilding the ‘auto mechanic stigma’. There is a very good reason the search term “auto mechanic” is not optimized for search engines on this website. Our members are professional automotive technicians and that’s how the public will perceive you as well. We’re helping to change that old stigma while offering an alternative, modern method to find talent and trust in our industry.
The next series of posts will be dedicated to enhancing your profile’s search potential. Stay tuned, and best wishes to you all.