Month: June 2013

Advertising agency Doner has regrouped since losing a $150 million Mazda account in June 2010 to a consortium of WPP Group agencies in California.

Automakers are coming under increasing pressure to sell zero-emission vehicles to consumers in the United States who haven’t shown much interest in them, with more states following California’s lead in setting sales targets.

Nissan’s take-no-prisoners approach to gaining U.S. market share has the auto industry worried that a price war is brewing that will erode the profit progress made since the recession ravaged auto sales.

GM has named a longtime labor relations and manufacturing executive to run its North American factories during one of its busiest-ever vehicle launch periods.

Ford plans to revert to more traditional knobs and buttons in its MyFord Touch infotainment and control system. The system has hurt Ford’s ratings in several quality surveys.

Ford is counting on new models such as the EcoSport small SUV to help reduce reliance on low-margin sales to rental-car companies in Europe in the battle to stem losses in the region.

As Lincoln tries to reinvent itself, Ford Motor Co.’s struggling luxury brand will target only the fastest-growing luxury segments in which it can competitively and profitably field entries, the company said.

Since returning to America in 2011, Fiat and its struggling dealers have been getting by on just the 500. But the cars that rolled off a transport ship from Europe in June promise to change that.

Since instituting one-price selling, First Texas Honda has jumped from 380th among Honda dealerships in terms of sales volume to the top 30, and from selling 200 new and used vehicles a month to 450.

Audi plans to charge a premium of more than $2,000 for its three new TDI models, testing luxury buyers’ willingness to pay for the fuel economy of a diesel.