Month: June 2013
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Opel-Buick link to grow stronger
The Buick lineup has taken on a decidedly European flavor in the past three years. The Regal and Verano sedans and the new Encore compact crossover are Opels that migrated to the U.S. market wearing Buick badges.
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GM poised to leap out of ‘lease hole’
For nearly two years, GM dealers have been suffering through a shortage of off-lease customers. That’s because leasing by GM dealers all but dried up in late 2008, amid the financial crisis, and didn’t resume in earnest until mid-2010.
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Mitsubishi ad campaign takes on 2 vital missions
Mitsubishi’s new ad campaign to launch its redesigned 2014 Outlander crossover — built around the tag line “Find your own lane” — also will have to help the brand find a route back to relevance in the U.S. market.
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Voice controls: Just another distraction?
Car companies are moving full steam ahead on voice controls and are unlikely to be slowed by the note of caution AAA sounded last week, automakers and suppliers say.
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GM goes dark on output stats, causes stir
General Motors’ decision to stop publicly disclosing monthly production numbers has touched off concern among industry analysts and economists, as well as suppliers that rely on the data for their production plans.
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Jaguar goes with edgy ads to tout new F-Type
Rather than its traditional touting of genteel luxury and British roots, Jaguar is taking a walk on the wild side with the marketing of the new F-Type convertible.
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Apple’s bid to crack the center stack
Last week Apple executive Eddy Cue said 12 car brands will let motorists link iPhones to center consoles to make calls, send text messages, use maps and issue voice commands.
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Output soars to 16M, with high-profit twist
Vehicle production in North America is back near record levels, with output forecast to surpass 16 million units this year for the first time in more than a decade.
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Toyota’s U.S. aces now run the Americas
North America and South America are radically different markets. But Toyota Motor Corp. has installed two familiar names from the United States to lead them.
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GM expands SUV recall to 480,000 vehicles for fire risk
GM is recalling about 231,000 additional SUVs that might be in danger of an electrical short that could cause a fire.