General Motors CEO Dan Akerson says he’s frustrated by the ‘confusing’ overlap between GM’s Chevy and Opel brands in Europe, signaling that a major strategic shift is ahead to change the company’s brand strategy in the region.
General Motors CEO Dan Akerson says he’s frustrated by the ‘confusing’ overlap between GM’s Chevy and Opel brands in Europe, signaling that a major strategic shift is ahead to change the company’s brand strategy in the region.