Author: Automotive News Breaking News Feed
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Lexus shifts ad methods to help dealers compete
Lexus’ boss says it will be tough to regain the U.S. luxury sales crown from German rivals, but the brand is changing advertising methods to help dealers better compete.
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Whose BladeGlider: A legal sword fight
Nissan says the idea for the BladeGlider, the wedge-shaped concept that drew crowds at the Tokyo Motor Show last week, came out of the clear blue sky. One of Nissan’s former racing partners begs to differ and is suing the Japanese automaker.
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M-B dealers get $2,500 to coddle S-class buyers
Mercedes-Benz USA is providing dealers as much as $2,500 to please each buyer of the redesigned S class.
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Dealer thanks staff with customized coins
Lots of dealers walk their stores with coins in their pocket. But when Keith Kocourek does so, at least one of his 250 employees is about to be rewarded for reaching a goal or taking special care of a customer.
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Buy by 1/1, or bye-bye fleet break
Big tax breaks for many buyers of commercial vehicles are scheduled to expire at year end, so automakers and dealers are scrambling to get the word out to small businesses to buy now.
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Chrysler’s butts-in-seats marketing gets a boost
Chrysler Group is expanding its “butts-in-seats” marketing, in which the automaker offers test drives to consumers at dealerships and elsewhere.
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Big off-lease battle brewing
Automakers are crafting strategies to keep existing customers — and perhaps poach some new ones — when the number of vehicle owners coming off lease shoots up next year.
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Nissan presses Jatco to end CVT glitches
Nissan is sharpening its oversight of affiliated transmission supplier Jatco Ltd. in the wake of quality and customer satisfaction problems that have pinched the automaker’s profits.
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By-wire age is coming; what’s missing is trust
The auto industry is stepping up the push for car features that work by electronic impulses, but its progress has been impeded by fearful consumers and luxury owners.