Author: Automotive News Breaking News Feed
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Star power still sells — if choice is smart
With the battle for market share growing tighter, automakers continue the time-tested tradition of recruiting titans of sports and Hollywood for their ad campaigns.
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At high end, Germans waging a war of roar
A battle is raging among Audi, BMW and Mercedes-Benz that goes beyond unit sales and global expansion. They’re constantly trying to out-engineer one another with their high-performance subbrands.
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SS puts Chevy back in rwd sedan segment for duel with SRTs
Chevrolet sells more performance cars than any U.S. brand. But until recently, it ceded a lucrative slice of the market — rear-wheel-drive sports sedans — almost entirely to Chrysler Group’s Charger and 300 SRT models.