Author: Automotive News Feed
-
Why Cadillac’s marketing boss has mixed feelings about ‘Poolside’ ad
Cadillac’s ‘Poolside’ commercial, featuring a middle-aged rich guy bragging about America’s work-hard ethos, has generated mixed sentiments — for Cadillac’s own marketing chief.
-
China’s Qoros challenges Europeans on home turf
Chinese automaker Qoros is out to challenge VW, PSA and other Europeans on their home turf, signaling a broader push by the country’s car manufacturers to target Western customers.
-
VW rethinks Skoda and Seat strategy in mass-market struggle
Volkswagen Group is striking out in a new direction to boost the image and appeal of its Skoda and Seat brands, moving Skoda more upmarket while refocusing Seat on Europe after a failed China export strategy.
-
Renault-Dongfeng China JV to rely heavily on Nissan
Renault will rely heavily on alliance partner Nissan for manufacturing staff in China when it starts producing locally built crossovers with Dongfeng in 2016.
-
Apple’s CarPlay is smart but simple
Apple’s new CarPlay system is as simple to use as you would expect from a company that has perfected the art of easy-to-use technology.
-
First Shift: 2 more Corvettes rescued
1984 pace car, millionth model pulled from sinkhole earlier than expected; Mazda-powered Toyota; Chevy’s aerodynamic bowtie?