Author: Automotive News Feed
-
How car marketers harness the viral power of BuzzFeed to reach millennials
Volkswagen, Ford, Toyota, Mini and others are diversifying their ad strategies by deploying quirky posts on BuzzFeed, a millennial-dominated social news site known for its ‘Top (insert number)’ lists in every topic imaginable.
-
Renault may boost Captur output as small SUV segment booms
Renault may boost production of its Captur subcompact crossover by a third in 2014 as demand for small SUVs in Europe jumps.