Author: Automotive News Feed
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‘Ford Proud’ marketing campaign shows company swagger
Ford Motor Co. is transforming its business for the future, but it wants consumers to know that it’s still very good at building the cars and trucks on sale today.
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Borgward maker looks for investors
Reviving a long-dormant auto brand is not as easy as it might look. Consider the case of Borgward.
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News items from the world of fixed operations
Former GM CEO invests in mobile-service company; Manager jailed for parts theft from dealership
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Luxury-brand owners get more options than waiting in the lounge
When customers bring their vehicle to a dealership for maintenance or repair, most still wait in the service lounge until their car or truck is ready, a new survey suggests.
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Atlanta plays host to 1 day and a zillion tips
Insights from industry leaders at the Fixed Ops Journal forum in Atlanta.
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The final say…
Manufacturing analyst Sandy Munro questions the need for 10,000 employees at Tesla’s Fremont, Calif. plant.
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Service write-ups’ hidden benefit: customer data
The ability to collect, analyze and use data from every customer interaction enables your dealership to maximize service revenue potential on several fronts.
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5 minutes with Beau Brauer, president, Hunter Engineering Co.
Beau Brauer, Hunter Engineering’s president, talks about how the family-owned company has become one of the dominant suppliers of shop equipment for new-vehicle dealerships’ service departments and independent shops.