Category: Motor Age Articles

Chevy used neuromarketing for its new ad campaign for the redesigned 2019 Silverado.

One week before the STI S209 makes its North American International Auto Show debut, Subaru of America is stoking the fires of the performance car.

Daimler will start sales of a U.S. truck able to brake, accelerate and steer at all speeds on its own this year, a stepping stone to more automation as growing Internet shopping strains freight companies battling driver shortages.

Despite the fanfare generated by autonomous technology at CES in recent years, consumers beyond the annual Las Vegas tech showcase remain cool on the prospect of riding in a self-driving vehicle.

A judge ruled that the plaintiffs did not provide sufficient facts and had “no legally viable claims.”

A little-known Virginia company called Torc will partner with Transdev on autonomous shuttles. The partnership will focus on providing shuttle service in areas that can complement existing public transportation.

Chevy will debut its new Silverado ad campaign during the College Football Playoff National Championship and may have a ‘surprise’ for the Super Bowl.

Ford s pursuing another path with talking-car technology that could reduce road deaths, break up gridlock and even ease ordering at the McDonald’s drive-thru.

The court’s action paves the way for a March trial in the litigation centering on the question of whether truck buyers can sue over hypothetical future injuries without having been actual victims of attacks on their vehicles.

Delphi Technologies named Richard Dauch as its CEO, effective immediately.