Tim Mahoney, Chevrolet’s global chief marketing officer, inherited a fresh “Find New Roads” theme when he took over in spring of 2013. The “new” message has gotten more challenging for Chevrolet amid General Motors’ recall crisis.
Tim Mahoney, Chevrolet’s global chief marketing officer, inherited a fresh “Find New Roads” theme when he took over in spring of 2013. The “new” message has gotten more challenging for Chevrolet amid General Motors’ recall crisis.