In 2014, Fiat Chrysler Automobiles CEO Sergio Marchionne laid out a bold target: Sell 500,000 Jeeps in China in 2018 as part of the company’s grand strategy to globalize its most valuable brand.
In 2014, Fiat Chrysler Automobiles CEO Sergio Marchionne laid out a bold target: Sell 500,000 Jeeps in China in 2018 as part of the company’s grand strategy to globalize its most valuable brand.