In FandI, use emotion, then logic, suggests Rick McCormick of Reahard and Associates. “The only people that master the FandI craft are the people who use emotion at a very high level. Logic is only used to wrap up the sale,” he said.
In FandI, use emotion, then logic, suggests Rick McCormick of Reahard and Associates. “The only people that master the FandI craft are the people who use emotion at a very high level. Logic is only used to wrap up the sale,” he said.