With stacks of oil filters on store shelves and studies showing an increasing number of DIY consumers,
the challenge for manufactures is to cut through the clutter. For FRAM®, a leading oil and air filter
manufacturer, beginning in 2012 they will streamline their product line of four core products, including two new
filter models, and feature new eye-catching packaging to help ensure their ?FRAM orange,? premium oil filters get
into consumers? hands.