Tesla CEO Elon Musk has stridently insisted that the recent spate of battery fires in Model S sedans is being blown out of proportion. He may be right, but a good public relations strategy requires more than that.
Tesla CEO Elon Musk has stridently insisted that the recent spate of battery fires in Model S sedans is being blown out of proportion. He may be right, but a good public relations strategy requires more than that.