Fiat made its name building modest cars such as the tiny 500. With the acquisition of Chrysler, CEO Sergio Marchionne is shifting the company away from the European mass market to build upscale cars for wealthy Americans, Chinese and Europeans.
Fiat made its name building modest cars such as the tiny 500. With the acquisition of Chrysler, CEO Sergio Marchionne is shifting the company away from the European mass market to build upscale cars for wealthy Americans, Chinese and Europeans.