Chinese automaker Chery has filed a complaint with the country’s trademark regulator over Mercedes’ use of the “EQ” name for a subbrand of electric vehicles, presenting a potential obstacle for the German carmaker in the world’s largest EV market.
Chinese automaker Chery has filed a complaint with the country’s trademark regulator over Mercedes’ use of the “EQ” name for a subbrand of electric vehicles, presenting a potential obstacle for the German carmaker in the world’s largest EV market.