New Federated ‘Enhanced Supply Chain’ increases competitive advantage

Federated Auto Parts will soon launch a comprehensive data warehouse solution that will provide its
suppliers better visibility, enable member businesses to optimize category management practices, streamline
marketing activities and help drive long-term sales growth. The new Federated "Enhanced Supply
Chain" (ESC) solution also will assist Federated suppliers in demand forecasting and measuring, and
improving the effectiveness of brand and product strategies.