Make it easy for customers to begin the buying process online, suggests Gabe Aldrete, of EFG Cos. Accurate information should be accessible, and emails should answer customers’ questions without pressuring them to come into the store.
Make it easy for customers to begin the buying process online, suggests Gabe Aldrete, of EFG Cos. Accurate information should be accessible, and emails should answer customers’ questions without pressuring them to come into the store.