Only two months into his new job as the first joint global design chief of Hyundai and Kia, Peter Schreyer is guarded about his burgeoning makeover plans. But this much, he says, is clear: The sibling brands need more distinct identities.
Only two months into his new job as the first joint global design chief of Hyundai and Kia, Peter Schreyer is guarded about his burgeoning makeover plans. But this much, he says, is clear: The sibling brands need more distinct identities.