Avoid phrases such as “pennies a day” or “a few dollars a month’ that fail to inform customers of the true product cost, suggests FandI trainer Chari Fogel. ‘With all due respect, those are tired, old closes,’ Fogel said.
Avoid phrases such as “pennies a day” or “a few dollars a month’ that fail to inform customers of the true product cost, suggests FandI trainer Chari Fogel. ‘With all due respect, those are tired, old closes,’ Fogel said.