Use stories to sell FandI products, says Andrea Brimmer, chief marketing officer at Ally Financial. Customers ‘have this visceral reaction to say no. It puts the dealer in an advisory position as opposed to the sales position.
Use stories to sell FandI products, says Andrea Brimmer, chief marketing officer at Ally Financial. Customers ‘have this visceral reaction to say no. It puts the dealer in an advisory position as opposed to the sales position.