Don’t use the words ‘cash down,’ says Andy Pavich, national sales director at PermaPlate Co., a vendor of appearance-protection products. ‘The customer thinks that’s bad. The [term] itself is a negative in their head.
Don’t use the words ‘cash down,’ says Andy Pavich, national sales director at PermaPlate Co., a vendor of appearance-protection products. ‘The customer thinks that’s bad. The [term] itself is a negative in their head.