Toyota is reducing the price of its 2014 plug-in Prius models in the United States to try to boost sales and meet a California mandate as automakers find that cost is critical to consumers’ willingness to buy rechargeable autos.
Toyota is reducing the price of its 2014 plug-in Prius models in the United States to try to boost sales and meet a California mandate as automakers find that cost is critical to consumers’ willingness to buy rechargeable autos.