Safe, solid and understated in a Swedish way, or an aspiring luxury brand eager to pander to a Chinese taste for excess and ‘bling’: that’s the debate causing ripples at the top of Volvo, which has been under Chinese ownership since 2010.
Safe, solid and understated in a Swedish way, or an aspiring luxury brand eager to pander to a Chinese taste for excess and ‘bling’: that’s the debate causing ripples at the top of Volvo, which has been under Chinese ownership since 2010.