In the automotive world, is aftermarket or original equipment (?OE?) the better choice? This is one of
the industry?s most-debated questions. For years, OE brands have been regarded as preferable to their aftermarket
counterparts, sometimes with good reason, and sometimes due to misconceptions about the quality of aftermarket
products. Recognizing this, Autolite®, a leading spark plug manufacturer, is on an industry-wide
mission to educate and debunk myths about spark plug aftermarket quality and reliability.