In a digital world where consumers expect brands to truly engage with them, pitching products isn’t always enough, says Pat Frend, East region president of Razorfish, a digital marketing agency that is helping Mercedes-Benz reach out to younger…
In a digital world where consumers expect brands to truly engage with them, pitching products isn’t always enough, says Pat Frend, East region president of Razorfish, a digital marketing agency that is helping Mercedes-Benz reach out to younger…