Shunsaku Kodama, chief designer of the next-generation Toyota Prius, embarked on a risky mission: Spice up Toyota’s flagship hybrid so it’s no longer just a frumpy, fuel-efficiency play. Give it emotion, make it sexy.
Shunsaku Kodama, chief designer of the next-generation Toyota Prius, embarked on a risky mission: Spice up Toyota’s flagship hybrid so it’s no longer just a frumpy, fuel-efficiency play. Give it emotion, make it sexy.