“Acura is an American brand,” Yoshiharu Yamamoto said during a drive event at Honda’s proving ground in northern Japan. But if Acura doesn’t evolve into a global brand, he said, the marque’s business model is going to “get tough.”
“Acura is an American brand,” Yoshiharu Yamamoto said during a drive event at Honda’s proving ground in northern Japan. But if Acura doesn’t evolve into a global brand, he said, the marque’s business model is going to “get tough.”